For my questionnaires, I asked myself what I wanted to gain from them and chose to ask questions that were important to the task I was set. For this, the answer was simple, to ask quantative and qualitative research questions. I felt these would give me the best chance of achieving a great music video and put me in the right direction of going about doing that.
The majority of people that I asked were between the ages of 16-20, as I asked mostly people at the sixth form and a few family members. As for gender, it was mostly well proportioned; however I did ask one more lady than men. Therefore I understand the views may be sided more towards the women than the men.
As the majority of people I surveyed go to the sixth form and are students, they claimed they watched music videos all of the time, with the second highest result being people watching them most of the time, because they had the time on their hands. However, when I asked a few family members and friends, because they work full time, they said they watched music videos now and then when they have the time to sit down and relax.
The three most popular groups of genres were dance/freestyle/techno, Rock and soul/R&B. These were then backed up by which music channels the consumers tend to watch. There was a wide variety of popular channels, including MTV Base, Kiss, 4Music, The Box and MTV Dance and Flava. These music channels are the most successful ones on TV anyway, therefore it was inevitable that the questioned were going to choose them.
For the album cover question, people generally liked an album cover that had a hidden meaning, or represented the artist or that was even iconic. Album covers that stood out from all the others were unique and original. However, not all album covers can be that iconic such as R&B ones as they tend to be more glamorised than others to portray that type of genre. The big superstar artists mainly have the iconic ones, as they probably have done normally covers before, and to keep the fans interested they have to keep up to date with the world modernising.
As for music videos, some people felt that the music video has to provide a good anchor for the songs narrative. They like clever camera shots such as in the Kanye West video ‘All falls down’, where point of view camera shots are used the whole way through the video with clever editing. These sorts of videos inspire other artists and young aspiring adults to copy their ideas. Although people felt that they were the best types of videos, they said that most videos now are filmed with green screens, which in themselves can be clever too with all the technology we have now, you could be filming someone in a studio, but the background could be of Japan i.e. ‘Left My Heart in Tokyo’ video by Mini Viva. The cleverness of it makes the video and adds to the song as well. It all links into one another.
After analysing the results from the survey, my intended audience will be people such as the young adults and people in their 20’s, who like to listen to R&B Pop music, as this tends to be a genre that most people enjoy listening to. This age group is also the group who watches music channels the most; therefore they are the easiest target audience to reach. It can also give me a lot of options too. This also tends to be a genre, which has been reinvented to be able to reach out to other age ranges, but because of its reinvention the DJ’s are much more able to now, turn them into remixes for the clubs.
Below are some graphs and charts showing the results from the questionnaires.
Audience Profile
Name: Mike Hart
Gender: Male
Age: 18
Occupation: Student
Hobbies and Interests: Playing the Xbox 360 and PS3. Going to the football Listening to music and doing his media work, such
as making videos.
Favourite genre: Hip hop/Rap and R&B Pop
Favourite music videos: Kanye West ‘All Falls Down’
Favourite films: Lock Stock and Two Smoking Barrels, Rocky, Watchmen,
Iron Man, Adulthood & kidulthood.
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