Assessments

Audience Feedback on Music Video and Print Products

On Monday 23rd November, as a class we all showed our finished music videos and our final print products. The audience gave me a positive feedback with the teacher saying I'd put together a 'great piece of work' and that it was 'excellent' and 'meticulous'. The class feedback was also positive, most of them saying that it 'works really well', the video looks 'professional' and they thought the actress acted appropriately and extremely well to allow the personality of the artist to shine through.

They all liked the print products, and thought the CD covers, front and back, related to the genre and thought I was reaching my key demographic with these covers. They did like the concert poster, however they thought they it should change a little bit as there's no real link between the concert poster and the CD covers. Therefore, I will change the colour scheme of the concert poster to the grey colour I used for the CD covers and also put the spiral picture on too and the blue pattern behind EVE's name as that could be her logo.

Music Video

This is my completed music video and overall I'm extremely pleased with how it has turned out. I feel that everything works well and reflects my choice of genre. I think I have demonstrated great skills in framing, editing and lip syncing, and the overall effect of the video looks professional. I edited the video on Adobe Premier, which made it easier to edit and lip sync the video as it's quite easy to use. I think the green screen background works really well with the flashing lights. I filmed the music video in one day, as I knew from the storyboard, what shots i wanted which made this easier to film. I wanted three different shots, a close up, a medium shot and a long shot. Therefore I did three or four different takes of the video and filmed it all the way through the song in these three different shots, which made it easier to edit and to lip sync.

Final Print Products

Front Cover



I'm really pleased with the front cover and I feel it reflects the genre of the music, but it's not conventionally black like most R&B pop album covers, so I'm challenging convention in that sense. The costume of the artist isn't glamourous, but it still connotes her personality and a stylish attitude towards things. In other R&B Pop album covers, the artist tends to be wearing 'slutty' clothing and showing a bit too much flesh, so again in my CD cover I'm challenging convention, but I feel that it works. Her position in the frame is central, which conntes her importance and how it's all about her. She's the main focus. Also, the image of the artist is shadowed and I airbrushed the picture to make it look a bit more illuminous, which connotes her start status. The picture of the artist looked nice on the grey background anyway, but I felt it needed a bit of an umph to give it more of an edge, so I put the grey and white lines running behind her, so it added style and sophistication to the cover and makes it stand out a little more and makes it look professional.


Back Cover



I also, really like the back cover too as the colour scheme continues from the front cover, which is typical of an R&B Pop album cover. I think the back cover looks really professional, as it has the record label's logo, the barcode, the copyrights the song titles, but it also has a couple of websites for the fans to find out more about the artist, and I feel that, that is knowing what the consumer wants, and I'm also reaching out to the target demographic. The picture of the artist is different to the front picture, but she's stil wearing the same clothing, which again links them two together. Also, her gesture is her having her hands on her hips, which conntes attitude and that's what I wanted to achieve, as the album is about her sending out a message to her ex-boyfriend that she is over him.


First Promotional Tour Poster



This was my final concert poster, but after the feedback from the class and the comments posted on here about the concert poster, I think I need to change it. I may keep the same picture as it's different to the other too, but I will definitely change the colour scheme to the same as the CD covers, and the spirals as thats what will link the three products together. So below is the new improved concert poster...


Final Promotional Tour Poster


This is the promotional tour poster that I created after my original final one, didn’t satisfy the audience in the class feedback. They said that there was no link between the tour poster and the CD covers. Due to that opinion, I decided to use the same colour scheme for the poster as the CD covers and I have also put the spiral pattern on there too as the audience will link the pattern to the CD covers and then the artist. As it is a promotional tour poster, it incorporates the venue, with the year date and there is also a website for the audience to find out more information and possibly book tickets. On the poster is the record label’s logo and the artist’s name is in huge black letters, which enables it to stand out on the page and draw the attention of any passers by i.e. the target demographic.

Shooting Schedule, Cast List and Other Features

Storyboard